Search results for: applying-it-methods-and-techniques-in-marketing

Report of the Administrator of the Production and Marketing Administration

Author : United States. Department of Agriculture. Production and Marketing Administration
File Size : 22.51 MB
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Interdisciplinary Contributions to Marketing Management

Author : William Lazer
File Size : 51.40 MB
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Data Mining Techniques

Author : Michael J. A. Berry
File Size : 49.56 MB
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Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.

A Report of the National Marketing Research Workshop

Author :
File Size : 61.81 MB
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Marketing Research Report

Author :
File Size : 68.47 MB
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Report of Cooperative Extension Work in Agriculture and Home Economics

Author : United States. Federal Extension Service
File Size : 40.89 MB
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Marketing and Transportation Paper

Author :
File Size : 58.13 MB
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Data Mining Techniques

Author : Gordon S. Linoff
File Size : 61.89 MB
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The leading introductory book on data mining, fully updated andrevised! When Berry and Linoff wrote the first edition of Data MiningTechniques in the late 1990s, data mining was just starting tomove out of the lab and into the office and has since grown tobecome an indispensable tool of modern business. This newedition—more than 50% new and revised— is asignificant update from the previous one, and shows you how toharness the newest data mining methods and techniques to solvecommon business problems. The duo of unparalleled authors shareinvaluable advice for improving response rates to direct marketingcampaigns, identifying new customer segments, and estimating creditrisk. In addition, they cover more advanced topics such aspreparing data for analysis and creating the necessaryinfrastructure for data mining at your company. Features significant updates since the previous edition andupdates you on best practices for using data mining methods andtechniques for solving common business problems Covers a new data mining technique in every chapter along withclear, concise explanations on how to apply each techniqueimmediately Touches on core data mining techniques, including decisiontrees, neural networks, collaborative filtering, association rules,link analysis, survival analysis, and more Provides best practices for performing data mining using simpletools such as Excel Data Mining Techniques, Third Edition covers a new datamining technique with each successive chapter and then demonstrateshow you can apply that technique for improved marketing, sales, andcustomer support to get immediate results.

Applying Price Analysis to Marketing Systems

Author : B. W. Trotter
File Size : 64.58 MB
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A comprehensive training manual for the various methodologies available to address the question of market integration in developing countries. All methods are applied in a step-by-step, easy-to-follow manner to Indonesian rice market data. The book assumes only a rudimentary level of statistical knowledge and will be of interest to researchers and organizations concerned with the assessment of agricultural market performance.

Classification in the Information Age

Author : Gesellschaft für Klassifikation
File Size : 21.49 MB
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Presenting contributions to the analysis of data in the information age, this text is aimed at scientists and professionals in the field of classification and statistics. There are research results and applications to economics, archeology, bioinformatics, environment and health.

Marketing the Professional Services Firm

Author : Laurie Young
File Size : 38.50 MB
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Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

Foreign Trade

Author :
File Size : 80.4 MB
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Applying Methods and Techniques of Futures Research

Author : James L. Morrison
File Size : 27.55 MB
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Much of our planning to date in higher education has focused on questions of internal effectivenes and efficiency, but, given the period of rapid social change we have entered, it is imperative that we improve our abilities to assess changes in the external environment and examine their implications for higher education. In this way we will be able to develop better goals, strategies, and plans to take advantage of emerging opportunities and head off potentially damaging developments. The chapters in this sourcebook consider the problem of assessing the external environment in planning and are primarily concerned with the contributions that tradtional institutional research methods and perspectives make to institutional planning. The purpose of this volume of New Directions for Institutional Research is to describe a variety of futures research techniques and to illustrate their utility for strategic planning. This the 39th issue of New Directions for Institutional Research. For more information on the series, please see the Journals and Periodicals page.

Marketing Handbook

Author :
File Size : 87.29 MB
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Marketing Handbook

Author : Albert Wesley Frey
File Size : 75.30 MB
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Multivariate Analysis in Marketing

Author : David A. Aaker
File Size : 44.15 MB
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Bibliography Series

Author :
File Size : 68.53 MB
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Journal of Marketing

Author :
File Size : 76.3 MB
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Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.

International Journal of Research in Marketing

Author : European Marketing Academy
File Size : 29.24 MB
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Proceedings

Author : American Marketing Association
File Size : 90.63 MB
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Comprise proceedings of the annual national conference of the association and a yearly seasonal conference (spring, fall or winter).