With over 10 million books sold, the My Weird School series really gets kids reading! The ability to put thoughts into writing is an essential skill vital to success in school—from elementary school through college. Bestselling author Dan Gutman helps kids master this important skill with his fun, informative writing guide, My Weird Writing Tips. Dan offers tricks for spelling hard words, understanding the difference between similar words like “its” and “it’s,” and conquering grammar stumbling blocks like commas and apostrophes. He also teaches readers how to write an engaging story, in line with the grades 2–5 Common Core goals for writing a narrative. With illustrated appearances from A.J. and Andrea, stars of his bestselling My Weird School series, and with his trademark wacky sense of humor, Dan makes learning the writing and storytelling basics so fun kids will forget they’re learning.

With more than 23 million books sold, the My Weird School series really gets kids reading! The ability to read critically is an essential skill vital to success in school. For example, do you know what point of view means? Or how to “read” a picture? Can you tell fact from opinion? Well, whether you’re a kid who's just starting to read by yourself or a future librarian—or both!—this book of tips and activities to improve your reading comprehension skills is so much fun you’ll forget you’re learning! Filled with exercises to help young readers practice skills like identifying context clues and a story’s main idea, plus practical tips and tricks from bestselling author Dan Gutman, this book will help you become the best reader in the history of the world!

Sharon Creech is a writer of children’s novels and was the first American winner of the Carnegie Medal for British children’s books. When she was young, she wanted to be many things: a painter, ice skater, singer, teacher, and reporter. As a storyteller, she could be all of them. This intriguing biography about this widely notable author and illustrator, will discuss her childhood and early influences through interviews with the author, family, and professional community.

في يوم من الايام , و كان يوماً جميلاً جداً , كانت هناك بقرة قادمة عبر الطريق , قابلت هذه البقرة عن الطريق صبياً صغيراً لطيفاً جداً إسمه الطفل " تاكو " قص عليه أبوه هذه القصة , و كان ينظر إليه من وراء نظارته . كان له وجه كثيف الشعر . أما هو فكان الطفل " تاكو " و سارت البقرة عبر الطريق الى حيث تسكن " بيتي بيرن " التى تبيع فطائر الليمون .

"e;In his first essay, Carl states the intent of the book, 'to capture what I believe in at the moment, and reflect the concerns and ideas that I am trying to deal with, work through, and reconcile at this point in my life.' With an overabundance of creative surplus, he poured himself into the work. As with some of his other work, Carl gave himself a constraint. Since the book would be called Writing 30 and would be reflections of one who was turning thirty, why not write it all in thirty days? And so he did."e;The essays, however, are not just about him. In indulging nostalgia and working through his demons, Carl mirrors and exemplifies issues of people going through 'emerging adulthood' ... and sets a roadmap for those navigating the search for identity and sense of possibility."e; - from the Introduction by Honey de Peralta

Keep children on the edge of their seats with this guide to captivating read-alouds for grades K through 6. Tips on presentation and references to related titles help you plan effective programs and instill a love of books and reading.

This self-help book describes how I’ve managed to survive and thrive with bipolar disorder for over 30 years. It offers tips on how to pick a good psychiatrist, how to handle depression, anxiety and insomnia, and how to help a loved one who’s going through a manic episode. It shares with you the lessons I've learned, sometimes the hard way, over the years and also explores the “good crazy” side of being bipolar--and yes, there are some good sides, believe it or not. Many with this disorder are good artists, writers, and musicians. Many are also well-organized and have good sex lives. As the best psychiatrist I ever had told me, “You’re lucky. You’re in good company.” It’s all up to you--the person who has bipolar disorder--to decide if you’re lucky or not. To decide if your glass is half-full or half-empty. I sincerely hope my book will help you and your loved ones. It has received Five and Four Star Reviews.

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: * Proprietary research into why and how customers talk * More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses * The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) * Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Find creative ways to make money in businesses with little competition Using interviews with unconventional entrepreneurs, the author's own wide-ranging experience with weird jobs, and extensive research, 101 Weird Ways to Make Money reveals unusual, sometimes dirty, yet profitable jobs and businesses. Whether you're looking for a job that suits your independent spirit, or want to start a new business, this unique book shows you moneymaking options you haven't considered. Most of these outside-the-box jobs don't require extensive training, and are also scalable as businesses, allowing you to build on your initial success. Jobs and businesses covered include cricket and maggot farming, environmentally friendly burials, making and selling solar-roasted coffee, daycare services for handicapped children, and many more Each chapter features a "where the money is" section on how to scale-up and be profitable Author writes a popular website and email newsletter on unusual ways to make money Whether you're seeking a new career, an additional revenue stream, or a new business idea, you will want to discover 101 Weird Ways to Make Money.

For most people who seek to create — whether they are artists, writers, or businesspeople — the daily task of immersing themselves in their creative work is both a joy and a profound challenge. Instead of stepping easily into the creative state, they succumb to chronic procrastination and torturous distraction. In Standing at Water’s Edge, psychologist Anne Paris calls on her extensive experience in working with creative clients to explore the deep psychological fears that block us from creative immersion. Employing cutting-edge theory and research, Paris weaves a new understanding of the artist during the creative process. Rather than presenting the creation of art as a lonely, solitary endeavor, she shows how relationships with others are actually crucial to creativity. Shining a light on the innermost experience of the artist as he or she engages with others, the artwork, and the audience, Paris explores how our sense of connection with others can aid or inhibit creative immersion. She reveals a unique model of “mirrors, heroes, and twins” to explore the key relationships that support creativity. Paris’s groundbreaking psychological approach gives artists valuable new insight into their own creative process, allowing them to unlock their potential and finish their greatest projects.

Essay writing is the cornerstone of a successful education and career. Becoming proficient can be a challenge.College Writing Skills with Readingspresents a straightforward framework built on four bases -- unity, support, coherence, and sentence skills. By following and applying these principles, students will master effective composition skills.

Write Your Own Nonfiction is a Capstone Press publication.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

With dark, knife-in-the ribs humor and poignant glimpses of youth and early adulthood, Gwendolyn Zepeda's first book is the literati's version of television variety shows of the 1970s. Chock full of sharp observations in a narrative that jumps from personal essay to a parody of romance novels to inventive fiction, this collection spans a wide range of themes: the complications of being a "half-white child of hippies born in Houston in 1971" raised in a largely Mexican barrio ... "How to Be a Trailer Trash Housewife" ... and a midnight dance with a giant cockroach. Though her creations aren't easy to behold, they are assertive, calling out Zepeda's own lessons learned as she strives to hammer out a life. She writes in "To the Last Man I Slept with and to Everybody Else," "You wanted to be the rock star, the ninja, the cowboy in black. I wanted to be with those people so I pretended they were you. But secretly, I have always been all of those things." Weaving her exploration of family life, love, the struggle,for economic stability, and the search for a personal creative space, Zepeda's brash voice cuts at society's stereotypes, at once critiquing those around her and herself. Family, friends, and unwitting strangers--no one is safe from her commentary. Not for the shy or the meek, Zepeda's bold ruminations ring clearly through all her pieces, whether tough dramatizations or tongue-in-cheek fiction. She debuts a voice worth hearing that challenges, "If you want to, you can watch."

An honest, sharp-witted, practical guide to help you get and keep the job you want—from an outsider whose been there and done it, a woman who went from being a broke, divorced, college dropout to running some of the biggest websites in the world. Jennifer Romolini started her career as an awkward twenty-seven-year-old misfit, navigated her way through New York media and became a boss—an editor-in-chief, an editorial director, and a vice president—all within little more than a decade. Her book, Weird In A World That’s Not, asserts that being outside-the-norm and achieving real, high-level success are not mutually exclusive, even if the perception of the business world often seems otherwise, even if it seems like only office-politicking extroverts are set up for reward. Part career memoir, part real-world guide, Weird in a World That’s Not offers relatable advice on how to achieve your dreams, even when the odds seem stacked against you. Romolini helps you face down your fears, find a career that’s right for you, and get and keep a job. She tackles practical issues and offers empathetic, clear-cut answers to important questions: How do I navigate the awkwardness of networking? How do I deal with intense office politics? How do I leave my crappy job? How do I learn how to be a boss not just a #boss? And, most importantly: How do I do all this and stay true to who I really am? Authentic, funny, and moving, Weird in a World That’s Not will help you tap into your inner tenacity and find your path, no matter how offbeat you are.

This is the ideal book to help prospective teachers improve children's reading and language arts skills and instill in them a genuine and lasting love of reading. The book demonstrates numerous ways to integrate literature into the daily fabric of classroom life. Following a solid grounding in the basics every reading teacher needs, individual chapters explore genres of children's literature and teaching strategies specific to each genre. Then, the authors examine currently accepted effective practices for engaging young readers in hands-on reading in a way that fosters a love of literature that will last a lifetime. Early childhood and elementary education literature and language arts teachers.

An anthology of humorous women's travel stories includes misadventures with packing, fashion, language faux pas, exotic cuisine, romantic relationships, border crossings and more. Original.

Third edition of the best-selling Cambridge English: First (FCE) course.